The book

VISIONARY

How to turn the vision in your head into a business you legally own, actually profit from, and never get run by.

The complete blueprint from idea to income to brand to systems. You build as you read, so by the last page you have a plan with your name on it.

Published by NEO Writing Co.
VISIONARY by Reggie Whitley, book cover

1 in 2

new businesses close within five years.

Source: U.S. Bureau of Labor Statistics, Business Employment Dynamics

Hustle was never the problem.

Most of the businesses that close had plenty of effort. What they were missing was structure.

  • No defined customer. Selling to everybody means connecting with nobody.
  • No legal ownership. A business you can't prove is yours can be taken.
  • One income stream. One slow month and everything stops.
  • A brand picked by taste. Colors and a logo with no strategy behind them.
  • A business that needs you for everything. You built a job, and a demanding one.

What you'll have when you close it.

A brand you can explain in one sentenceClear enough that other people repeat it for you.
A business you legally ownRegistered and federally protected.
Eight income types, mappedSee which ones fit what you already do.
One brand promiseKept the same everywhere a customer meets you.
Systems that run without youSales, service, and follow-up.
A signed, dated action planWaiting for you on the last page.

The last page is yours.

VISIONARY ends with your action plan. You fill it in, sign it, and date it. A vision on paper is a vision you can be held to.

"Write the vision, and make it plain upon tables, that he may run that readeth it."Habakkuk 2:2, KJV
VISIONARY devotional cover
The book builds the business. This devotional builds the builder.

VISIONARY: The 21-Day Devotional for Entrepreneurs walks with you through three weeks of vision, building, and endurance.

See the devotional
Reggie Whitley smiling while working on his laptop

About the author

Reggie Whitley

Reggie is the Visionary Brand Coach. He helps purpose-driven entrepreneurs build revenue systems and businesses they legally own.

He's a minister, an entrepreneur, and the author of VISIONARY, VISIONARY: The 21-Day Devotional for Entrepreneurs, and Why God Needs You to Be Rich.

NEO Writing Co.
Published by NEO Writing Co.Reggie's publishing house. Because everybody has a book in them.

Write the vision. Then build it.

Order VISIONARY and start building the business you already see.