The Foundation Program

We talked.Now webuild.

If we've talked, you already know the plan. If we haven't, here it is: four months, eight sessions, and the fundamentals of your business done right. Then you take it from there.

Choose how to start
  • 4 months
  • 8 sessions
  • No revenue commitment
  • A clear finish line

Fig. 01 / Your business, built in six layers

Where you are

You've built a career. You know how to perform, how to deliver, how to be counted on.

What you haven't done yet is build the thing underneath a business of your own.

That's the gap.

This is where we close it.

Two sessions a month for four months. A clear start, real work in between, and a defined finish.

What we work through

Six layers. Built in order.

We move through the Built to Last Framework, section by section. It's the same framework I use with private coaching clients, and you get it inside your own copy of VISIONARY.

00/ 06Ready to build

01

Brand Foundations

Purpose, mission, vision, your audience, and the values that hold it all together.

02

Formation and Compliance

Structure, registered agent, operating agreement, EIN. The legal footing most people skip.

03

Financial Management

Income, expenses, pricing, and a simple system that keeps you tax ready instead of guessing.

04

Marketing and Messaging

Your unique selling proposition, your brand identity, and a message that actually lands.

05

Visibility

Channels, content pillars, and a plan for showing up that fits your life instead of running it.

06

Growth and Action Plan

Readiness check, then a written plan you walk out with for what comes after coaching.

07

Then you're done.

At month four the program ends. No open ended retainer, no commitment you have to keep canceling. You leave with the foundation set and the plan in hand.

What you walk away with

Assets you keep using long after the program ends.

  • A clear purpose, mission, and vision written in your own words.A1
  • Your business structured, compliant, and set up the right way.A2
  • Pricing and a money system you actually understand.A3
  • A message and a visibility plan that fit who you are.A4
  • A written action plan for what comes next.A5
  • Your own copy of VISIONARY, with the full Built to Last Framework inside.A6

How it works

Simple structure. Nothing to overthink.

Month 1
Session 1Session 2
Month 2
Session 3Session 4
Month 3
Session 5Session 6
Month 4
Session 7Session 8

Then you're done.

4 months
A defined container with a start and an end. You know exactly what you're signing up for.
8 sessions
Two each month, 45 minutes, focused on the section we're working through.
Your copy of VISIONARY
The Built to Last Framework inside it is your guide during sessions and your homework between them. You come ready, we go deep.
Notes every time
Summary and next steps after each call so you always know what to do before we meet again.

Why this and not the course

The course gives you the framework. This gives you a deadline and someone to answer to.

My course covers the same ground. It works if you're the kind of person who finishes things alone.

Most people aren't. They buy, they start module one, and life takes the rest.

Here you're on Zoom with me twice a month for four months. There's a next session on the calendar and I know whether you did the work. You can ask questions and get personalized answers along the way.

Accountability. That's what you're paying for.

Reggie Whitley smiling on a video call
ZoomTwice a month for four months
AccountabilityNext session already on the calendar

The investment

One commitment, two ways to pay.

Paid in full, one time.Save $300

This is a four month commitment.

Pay in full, $1,700 total
  • 4 months
  • 8 sessions
  • Copy of VISIONARY
  • Notes after every call

Before you start

Questions people ask.

If it's a fit, you're in. If it's not, I'll point you where to go.

How much time does this take outside our sessions?

A few hours a month. You get homework between sessions and it's the work that makes the next session worth having. If you show up empty, we spend the session catching up instead of moving forward, and you won't get the most out of the program.

Ready to start?

Pick how you want to pay and I'll send your onboarding within 24 hours.