Tools & Resources I Actually Use
I don't recommend anything I haven't used myself. These are the platforms and services that run my business - and they can help you build yours too.
IONOS
25 Email Addresses for Under $5/Month
What It Is
Domain registration and email hosting platform that lets you manage multiple professional email addresses across all your domains.
Why I Use It
I pay under $5 per month total for up to 25 professional email addresses across any of my domains. Not $5 per email. $5 total for all 25. You can't beat that.
My Favorite Thing
The Mail Basic 25 plan. Every brand owner should stop promoting Apple with @icloud.com or Google with @gmail.com and start promoting themselves with their own domain email.
Who Needs This
Every entrepreneur who's still using free email providers. Even if you're paying for a professional email elsewhere, I can almost guarantee your servicer isn't beating the Ionos price. If you have a brand, you need a professional email address through Ionos.
SYSTEME.IO
Everything You Need to Start, Nothing You Have to Pay
What It Is
All-in-one platform with funnels, automation, email marketing, CRM, course hosting, website builder, and more - all with a completely free plan.
Why I've Use It
When I first started using automations and funnels, I did it with Systeme. Their free plan includes 2,000 contacts, unlimited email marketing, A/B testing, course builder, and website hosting. It replaces Calendly, Wix, ClickFunnels, and other platforms you'd normally pay for separately.
My Favorite Thing
How much is actually free. Full access to core features at $0. Even their paid upgrades are economically priced. They keep improving, and you're not paying a cent to benefit from it.
Who Needs This
Entrepreneurs just getting started who need professional tools without the overhead. If you're trying to launch without draining your budget, this is where you start.
GOHIGHLEVEL
The Platform That Does Everything
What It Is
All-in-one business platform for courses (free and paid), community hubs, 2-way communications (SMS, WhatsApp, email), document signing, invoicing, websites, e-commerce, funnels, and much more.
Why I Use It
I leveled up from Systeme to HighLevel when I needed more power. It handles almost every business marketing need under one virtual roof. You'll probably take weeks to unpack all its possibilities. I've had great experiences with their support as well.
My Favorite Thing
It's like a gift that keeps giving. Just when you think you've found all the features, you discover something new that saves you time or money. It can replace 10+ tools you're currently paying for separately.
Who Needs This
Established entrepreneurs ready to consolidate their tech stack and scale their operations. If you're juggling multiple platforms and drowning in subscriptions, HighLevel brings it all together.
NEXT INSURANCE
Protection Without the Sticker Shock
What It Is
Business insurance provider offering a variety of coverage types including E&O, general liability, and more - with quick quotes, economical costs, and customization options.
Why I Use It
Businesses (and nonprofits) need insurance, but many leaders are intimidated by the potential cost. Next Insurance gives you strong protections at great rates, even without a deductible. The unexpected and undesirable are costly, so protection is worth the monthly fee.
My Favorite Thing
They offer great insurance at great rates, many times without requiring a deductible. From E&O to liability and everything in between, you get solid coverage without breaking the bank.
Who Needs This
Every brand leader who needs protection from costly risks. It's better to have and not need than to need and not have. If you're operating without insurance, you're one lawsuit away from losing everything.
SHIPPO
For People Who Hate the Post Office
What It Is
Shipping platform that lets you print labels at home, schedule pickups, compare rates, add insurance, and track packages – all without ever stepping foot in a post office.
Why I Use It
I learned the hard way that I'm terrible at going to the post office. I sat on sold products for weeks because I dreaded it. I even pulled up, parked, and left after saying "I can't do it." Shippo solved that problem. Print labels at home, schedule a pickup, and you're done.
My Favorite Thing
The tracking and delivery details. You'll know exactly where your packages are and where they were delivered. I've had customers say they didn't receive their package, and I was able to tell them exactly what to expected and where to look thanks to Shippo.
Who Needs This
Product-based brand leaders who are like me and unlikely to go into the post office. If you're selling physical products and shipping tries to stress you out, Shippo makes it easy and reliable.
Use my link to sign up and earn $50 once you spend $50, making your first few shipments practically free.
GUSTO
Payroll That Actually Makes Sense
What It Is
Payroll platform that handles payments for independent contractors and employees - whether they're paid a fixed rate, hourly, or per task. Offers scheduling, direct deposit, and automated tax forms.
Why I Use It
I use Gusto to handle all of my payroll. Paying people via CashApp, Zelle, Venmo, and cash gets confusing fast. Gusto keeps everything in one place for easy tracking and bookkeeping, which makes tax season way less stressful.
My Favorite Thing
They deliver W-2s and 1099s in a timely manner without me having to chase down information or scramble at year-end. Everything is organized, documented, and ready when you need it. Plus, they offer a low-cost, pay-as-you-use option for contractor-only situations so you're not paying unnecessary fees during idle times.
Who Needs This
Any business owner paying contractors or employees. If you're using multiple payment methods and dreading tax season, Gusto consolidates everything and handles the paperwork for you.
Use my link to sign up and earn $100 when you run your first payroll.
Some of the links below are affiliate links, which means I may earn a commission if you choose to use these services. I only recommend tools I actually use in my own business.
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